Senior Brand Developer

4 days ago

Gurgaon, Haryana, India beBeeBrand Full time ₹ 1,04,000 - ₹ 1,30,878
Brand Manager Role Overview

The Brand Manager plays a pivotal role in driving business growth through strategic brand planning, marketing campaigns, and product development.

Key Responsibilities:
  • Brand Strategy Development: Collaborate with cross-functional teams to develop and implement comprehensive brand strategies that align with the company's overall vision.
  • Market Research and Analysis: Conduct thorough market research to analyze consumer insights, competitor activity, and market trends to inform brand decisions.
  • Marketing Campaign Management: Coordinate and execute ATL (TV, print, radio) and BTL (in-store, events, promotions) marketing campaigns to drive brand awareness and sales.
  • Product Innovation: Support product innovation projects, including packaging, pricing, and launches, to ensure new products meet customer needs and business objectives.
  • Cross-functional Collaboration: Work closely with sales teams to align brand initiatives with retail strategies and coordinate with creative and media agencies for timely development and delivery of assets.
Required Skills and Qualifications:
  • Education: Bachelor's degree in Marketing, Business Administration, or related field. MBA in Marketing is a plus.
  • Experience: 1–3 years of experience in brand management, marketing, or related roles (FMCG, retail, consumer goods preferred).
  • Skills:
  • Analytical and Research Skills: Strong analytical and research skills to inform brand decisions.
  • Communication and Presentation Abilities: Excellent communication and presentation abilities to effectively collaborate with cross-functional teams.
  • Project Management and Organizational Skills: Project management and organizational skills to manage multiple projects simultaneously.
  • Digital Marketing Tools: Proficiency in MS Office (Excel, PowerPoint); familiarity with digital marketing tools is a plus.

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