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Senior Manager- Brand
2 weeks ago
Manager/Senior Manager, Brand & Content | Urban Company
About the Company
Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choice. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, f inancing, insurance, and brand, helping them succeed and deliver on this promise.
Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind:
● Customer love: Build a platform that offers truly delightful and differentiated services
● Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
● Technology first: Bring innovation and technology to an age-old industry.
About the Team
The Brand & Content team at Urban Company translates business priorities into work that is both culturally resonant and commercially impactful. From positioning new-to-market categories to reimagining large, legacy categories, building cultural relevance through the Urban Guide & the dignity of labour brand series, the team's work combines left & right brained thinking across consumer insighting, brand communications, content & GTM strategy and execution, ensuring UC is both culturally relevant and commercially impactful.
About the Role
We are looking for a Brand Manager/Senior Brand Manager to lead two mandates:
Brand Charter: driving UC's cultural agenda on mental load and dignity of labour, turning consumer insights into narratives, services & consumer journeys that build trust and affinity.
Creative Effectiveness: making performance marketing consumer-rooted and brand-coherent by building frameworks, playbooks, and creator-led messaging that deliver both growth and distinctiveness.
This role is best suited for someone who can balance big-picture brand thinking with hands-on execution, working cross-functionally across teams and reporting to the Sr. Director, Brand & Communications to shape how millions experience UC.
Key Responsibilities
Brand Charter
● Lead UC's brand charter on mental load and dignity of labour, setting the cultural agenda and shaping narratives that deepen consumer trust and love for the brand.
● Translate cultural and consumer insights into sharp positioning and storytelling
● Develop messaging frameworks that translate brand and cultural narratives into sharp, category consideration driving positioning planks
● Translate consumer insights into services & consumer journeys that build trust and affinity.
● Partner with creative agencies, internal teams and creators to deliver campaigns & conversations that are authentic, real, and rooted in consumer truths.
Creative effectiveness for performance marketing
● Bridge the gap between the top-of-funnel brand idea/insight/storytelling and bottom-of-funnel performance assets, creating a seamless and consumer-rooted engine instead of churn-driven content.
● Partner with performance marketing and media teams to optimize messaging and formats, ensuring all campaigns are both brand-coherent and business-effective.
● Ensure the right persona × message × service × creative format combinations drive higher CTRs, conversions and new user growth, efficiently and consistently.
● Champion experimentation in narratives, formats, and creator-led executions to stay ahead of platform trends.
● Build a structured framework to test, evaluate, and scale creative effectiveness across performance channels.
● Develop toolkits and playbooks that make UC's messaging distinctive, consistent, and scalable across channels.
What We're Looking For
● Experience: 4–8 years in brand/consumer marketing and creative strategy (agency + client-side mix preferred).
● Consumer-first: Strong grounding in consumer insighting, positioning development, and turning insights into sharp creative platforms and assets.
● Creative judgment: A sharp eye for creative work that feels authentic, breakthrough, and insight-led.
● Analytical rigour: Comfort with numbers, ability to build/dissect media plans, budgets, and performance data to drive objective, better decision-making.
● Ecosystem fluency: Understanding of creators, cultural trends, and platform dynamics.
● Collaboration: Ability to work cross-functionally with performance, brand, design, business and product teams.
● Mindset: Curious, experimental, with the ability to toggle between strategy and execution, blue sky brand thinking and brass-tacks performance assets.
Why Join Urban Company
At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.
At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.
