Brand & Category Manager
15 hours ago
Job Description – Brand & Category Manager
Experience:
3+ years post-MBA (open to senior roles for more experienced candidates)
Role Overview
As a
Brand & Category Manager
, you will be responsible for driving growth, profitability, and consumer engagement across one or more categories. You will own the strategy, execution, and performance of your category while collaborating cross-functionally with product, growth, creative, and sales teams.
Key Responsibilities
- Define and execute the brand and category strategy to achieve business goals.
- Conduct market research, consumer insights, and competitor analysis to identify trends and opportunities.
- Work closely with product development to design and launch new SKUs aligned with market needs.
- Plan and execute 360° marketing campaigns across digital, social, and offline channels.
- Own the P&L of the assigned category, driving both topline growth and margin improvements.
- Collaborate with e-commerce and marketplace teams (Amazon, Flipkart, Nykaa, Quick Commerce platforms) to optimize presence and sales.
- Develop pricing, promotions, and GTM strategies for the category.
- Track performance metrics (sales, market share, consumer engagement) and course-correct as needed.
- Manage agencies, vendors, and creative partners for campaigns and category deliverables.
Requirements
- MBA with
3+ years of post-MBA experience
in brand/category management. - Prior experience in
beauty, personal care, or consumer brands
(digital-first experience preferred). - Strong analytical skills with the ability to interpret data and translate into actionable insights.
- Excellent communication, project management, and stakeholder management skills.
- Passion for the beauty and personal care industry with a consumer-first mindset.
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