Brand & Category Manager

2 days ago

Gurgaon, Haryana, India Innovist Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Description – Brand & Category Manager

Experience:
3+ years post-MBA (open to senior roles for more experienced candidates)

Role Overview

As a
Brand & Category Manager
, you will be responsible for driving growth, profitability, and consumer engagement across one or more categories. You will own the strategy, execution, and performance of your category while collaborating cross-functionally with product, growth, creative, and sales teams.

Key Responsibilities

  • Define and execute the brand and category strategy to achieve business goals.
  • Conduct market research, consumer insights, and competitor analysis to identify trends and opportunities.
  • Work closely with product development to design and launch new SKUs aligned with market needs.
  • Plan and execute 360° marketing campaigns across digital, social, and offline channels.
  • Own the P&L of the assigned category, driving both topline growth and margin improvements.
  • Collaborate with e-commerce and marketplace teams (Amazon, Flipkart, Nykaa, Quick Commerce platforms) to optimize presence and sales.
  • Develop pricing, promotions, and GTM strategies for the category.
  • Track performance metrics (sales, market share, consumer engagement) and course-correct as needed.
  • Manage agencies, vendors, and creative partners for campaigns and category deliverables.

Requirements

  • MBA with
    3+ years of post-MBA experience
    in brand/category management.
  • Prior experience in
    beauty, personal care, or consumer brands
    (digital-first experience preferred).
  • Strong analytical skills with the ability to interpret data and translate into actionable insights.
  • Excellent communication, project management, and stakeholder management skills.
  • Passion for the beauty and personal care industry with a consumer-first mindset.

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