Category Manager

About One Impression One Impression is the leading brand–creator marketplace, helping businesses collaborate with vetted creators at transparent, real-time pricing. We give brands direct access to 100k+ creators, 1:1 communication, and ROI-driven campaign workflows—backed by audience insights, performance tracking, and streamlined payments. Our mission is to make creator marketing fast, data-driven, and scalable for modern brands. Key Responsibilities Marketplace Growth and Optimization Drive operational strategies to enhance creator discovery, ensuring brands can seamlessly access the right creators for every campaign. Build and operationalize pricing structures that balance efficiency, scalability, and value for both brands and creators. Implement initiatives that directly boost order volume, optimize fulfillment processes, and encourage higher brand spend on the marketplace. Design and maintain a structured communication framework (similar to Airbnb) that standardizes brand–creator interactions, reducing manual interventions and errors.
Supply and Demand Management Lead end-to-end creator onboarding operations, building scalable processes for verification, category mapping, and community engagement. Establish and enforce a sustainable, process-driven pricing strategy that ensures predictability for brands while maximizing creator returns. Oversee delivery automation workflows to ensure campaigns move smoothly from brief intake to final execution with minimal manual touchpoints. Use data-driven monitoring of supply-demand balance to proactively address gaps, ensuring timely availability of the right creators for brand needs.
Performance Metrics and KPIs Track and report key operational metrics, including order volumes, revenue growth, profit margins, and turnaround times. Monitor creator retention, onboarding SLAs, and adoption of marketplace tools, ensuring continuous operational improvements. Implement delivery-focused KPIs (e.g., % campaigns delivered on-time, error-free) to improve client satisfaction and repeat business. Use data analysis not just for insights but also to enforce operational playbooks, prevent bottlenecks, and maintain service standards.
Cross-Functional Collaboration Partner with product/tech to co-create features that reduce ops complexity, automate manual steps, and improve reliability of campaign execution. Work closely with marketing and growth teams to ensure creator and brand onboarding operations align with demand generation. Collaborate with finance and legal to standardize contracts, payment flows, and compliance checks across all marketplace transactions. Establish a cadence of operational reviews with stakeholders to align KPIs, track progress, and make mid-cycle adjustments.
Market Expansion and Strategy Development Scale marketplace operations in India by setting up repeatable playbooks for creator onboarding, order fulfillment, and client delivery. Continuously evaluate market dynamics and competitor operational models, incorporating learnings into our workflows. Develop an operational roadmap for international expansion, focusing on scalable onboarding, compliance, and cross-border campaign delivery. Qualifications Experience: 3+ years in marketplace management, e-commerce, or related roles Education: Bachelor's degree in Engineering from a top-tier institution; MBA or advanced degree preferred. Analytical Skills: Proficiency in SQL, BI tools, and data analytics, with the ability to leverage data to drive decision-making and optimize marketplace functions. Marketplace Expertise: Strong understanding of marketplace supply-demand mechanics, pricing strategies, and experience in managing complex customer relationships. Data-Driven Approach: Ability to utilize data and analytics to gain insights into marketplace trends, consumer behavior, and areas for optimization. Communication and Stakeholder Management: Strong verbal and written communication skills to coordinate with internal teams and engage with external stakeholders effectively. Leadership: Experience managing teams of 5-7, with the ability to guide and inspire team members to achieve collective goals. Experience working cross-functionally with tech, marketing, and product teams to drive marketplace growth. Why join us? As a Category Manager, you'll play a central role in defining and scaling a high-growth product in the influencer marketing industry. Join us to shape a marketplace that enables brands and creators to connect seamlessly, drive significant impact, and redefine the influencer marketing ecosystem.

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