Lead Performance Marketer

4 days ago


Belgaum, Karnataka, India beBeeMarketer Full time ₹ 12,00,000 - ₹ 20,00,000
Job Opportunity: Lead Performance Marketer

Results-driven marketing professionals are needed to excel in performance marketing strategy and Meta ads campaign management.

The ideal candidate will possess a strong analytical mindset, extensive knowledge of campaign strategy and performance analysis, with a proven track record of driving conversions, generating leads, and maximizing return on ad spend (ROAS).

Key Responsibilities:

  1. Develop and optimize paid campaigns across Meta Platforms.
  2. Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  3. Collaborate cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  4. Monitor and analyze campaign performance and take action to improve click-through rate (CTR), conversion rates, cost per acquisition (CPA), and ROAS.
  5. Work closely with design & content to ensure consistency in brand messaging and campaign assets.
  6. Track and report campaign performance using tools like Google Analytics and Campaign Manager.
  7. Stay updated on the latest ad platform features, trends, and algorithm changes.

Qualifications:

  • Education qualification: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3–4 years of experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Proven ability to manage budgets and achieve strong ROAS.
  • Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting.
  • Analytical and detail-oriented with strong Excel/Google Sheets skills.


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