Performance Marketing Specialist

9 hours ago


Belgaum, Karnataka, India beBeeCampaign Full time ₹ 8,00,000 - ₹ 12,00,000
Performance Marketing Specialist

The role of a Performance Marketing Specialist is crucial in driving successful digital advertising campaigns.

  • Key responsibilities include planning, setting up, and executing campaigns across multiple platforms, ensuring optimal performance and delivery.
  • Monitoring campaign performance daily to meet KPIs such as CTR, CPI, CPA, and ROI is essential.
  • Campaign optimization for improved efficiency, scale, and delivery is a priority.
  • Creating and sharing detailed performance reports with actionable insights and recommendations is vital.
  • Collaboration with internal teams to drive campaign success and maintain effective communication with advertisers is necessary.
Requirements:
  • Experience in performance marketing (programmatic / UA / digital advertising) with a strong analytical background.
  • Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust) is required.
  • Proficiency in Excel/Google Sheets for reporting and analysis is necessary.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Strong problem-solving skills with a proactive approach.
  • Excellent communication and collaboration abilities are essential.


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