Senior Brand Strategist

7 days ago

Kolkata, West Bengal, India beBeeAI Full time ₹ 1,50,00,000 - ₹ 3,00,00,000
Marketing Executive

We are seeking an experienced Marketing Manager with 8-12 years of experience in Utility/Energy/Power Sectors to join our dynamic team. The ideal candidate will have a strong background in AI/ML technology, CRM, and marketing automation software.

Job Description:

We are looking for a skilled Marketing Manager who can develop and implement strategic marketing plans to drive business growth and enhance brand presence. This role offers the opportunity to work in a collaborative environment and contribute to the success of our organization.

Key Responsibilities:

- Develop and execute strategic marketing plans to achieve business objectives with 8-12 years of experience in Utility/Energy/Power Sectors
- Strong expertise in hands-on demand generation for b2b markets and SEO.
- Hands-on experience in setting up demand generation on various platforms like Google, FB, and LinkedIn.
- Utilize AI/ML technology to analyze market trends and customer behavior and incorporate insights into marketing strategies.
- Manage and deploy marketing automation software to streamline marketing processes and improve efficiency.
- Collaborate with cross-functional teams to create compelling marketing campaigns and initiatives.
- Measure and analyze the performance of marketing campaigns and provide insights to optimize future strategies.
- Oversee the creation of high-quality marketing collateral, including content, presentations, and digital assets.
- Stay updated on industry trends and best practices to drive innovation in marketing initiatives.

Requirements:

- MBA - Marketing (Tier 1 colleges preferred)
- Relevant certifications in AI/ML technology, CRM, and marketing automation software would be an advantage.

Technical Skills:

- Proficiency in AI/ML technology applications for marketing analysis and automation.
- Advanced knowledge of CRM systems, such as Salesforce, HubSpot, or Microsoft Dynamics.
- Experience in implementing and managing marketing automation software, such as Marketo, Pardot, or Eloqua.

Benefits:

This role offers the opportunity to work in a collaborative environment and contribute to the success of our organization.

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