
Customer Experience Innovator
12 hours ago
Job Title: Salesforce Marketing Cloud Expert
DescriptionThis is an exciting opportunity to leverage your technical expertise in Salesforce Marketing Cloud and drive innovative customer experiences. As a key member of our team, you will have the chance to collaborate with cross-functional teams, develop cutting-edge solutions, and contribute to the success of our business.
Key Responsibilities- Develop, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.).
- Implement personalization and dynamic content strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
- Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
- Collaborate with marketing, CRM, and technology teams to translate business requirements into scalable SFMC solutions.
- Integrate SFMC with Salesforce Sales/Service Cloud and other enterprise systems through APIs and connectors.
- Ensure compliance with best practices for data security, privacy, and deliverability.
- Provide technical guidance, troubleshooting, and support for campaign execution.
- 3–4 years of hands-on experience in Salesforce Marketing Cloud development.
- Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
- Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).
- Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
- Knowledge of API integrations between SFMC and external systems.
- Familiarity with Salesforce CRM (Sales/Service Cloud) is a plus.
- Strong problem-solving skills and ability to work in a fast-paced environment.
- Salesforce Marketing Cloud Developer / Consultant certification preferred.
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