
Building Brands from Scratch
1 day ago
We are seeking an experienced Assistant Brand Manager to join our team in Chennai. The ideal candidate will have a strong background in brand management and marketing, with a focus on building and scaling food brands.
The successful candidate will be responsible for developing and implementing brand strategies, positioning, and value propositions that drive business impact. They will also lead integrated marketing campaigns across digital, retail, D2C, and marketplaces, ensuring strong consumer connections and measurable outcomes.
- Develop and implement brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
- Manage consumer and market research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
The ideal candidate will have 4-5 years of experience in brand management/marketing, preferably in the foods, personal care, or home care categories. A graduate/MBA degree in marketing, brand management, or a related field is required. Hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling brand budgets is mandatory.
Key Requirements:- Experience: 4-5 years in brand management/marketing.
- Education: Graduate/MBA in Marketing, Brand Management, or related field.
- Background: Hands-on experience in building brands on D2C and marketplaces.
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