Strategic Brand Director

2 days ago

Mount Abu, Rajasthan, India beBeeBrandEquity Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Overview

This role oversees the brand equity function across the organization.

  • Key Responsibilities:
    • Lead brand strategy development and implementation.
    • Build Masterbrand architecture strategy on the category.
    • Craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key.
    • Develop 360 Brand campaigns to drive Equity and Preference.
    • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
  • Collaborate with Innovation Team for seamless takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.
  • Synchronize brand marketing plans and campaigns for harmonized and efficient deployment of plans across the Masterbrand.
  • Work with Consumer & Market Insight teams to monitor, analyze, and evaluate market/consumer trends, competitor activity to identify new opportunities for the Brand and Masterbrand communication.
  • Plan and execute the campaigns and projects in close partnership with stakeholders within the organization and external agencies/partners.
  • Manage external interfaces (Research, Advertising/Creative, Design, Media, Activation, Digital & PR agencies) and internal interfaces such as brand team, insights team, R&D, legal & regulatory, shopper marketing, and sales.
Requirements
  • Core Brand Management experience in FMCG category.
  • Educational Qualification – MBA (Major in Marketing preferred).
  • Minimum 8-10 years (3 years in brand management/brand equity) of end-to-end exposure of creating a brand TVC and campaign planning.
  • Deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights.
  • Commercial acumen to efficiently manage marketing & media budgets.
  • Understanding on how to navigate the brand world and closely work with agencies.
Desirable Skills
  • Prior experience in working closely with cross-functional teams to jointly drive business KPIs.

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