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Senior Brand Manager
2 weeks ago
Job Title: Brand Director
About the Role:We are seeking an experienced Brand Director to lead our branding efforts and shape the institution's identity.
Main Responsibilities:- Strategic Brand Development
- Develop a comprehensive brand strategy that aligns with institutional goals, ensuring consistency across all channels.
- Prioritize initiatives to enhance brand recall and equity within the education ecosystem.
- Public Relations & Media Management
- Nurture strong relationships with media influencers and industry bodies to secure optimal coverage.
- Craft compelling press releases, articles, and speeches that showcase leadership's vision.
- Effectively manage media coverage, crisis communication, and institutional reputation.
- Digital Presence & Engagement
- Drive the institution's brand presence on social media platforms.
- Oversee content strategy, storytelling, and digital campaigns to engage audiences.
- Utilize analytics to inform continuous improvement and optimize online presence.
- Events & Outreach
- Organize impactful branding events, education fairs, conferences, and community outreach initiatives.
- Ensure institutional visibility at national and international forums, fostering partnerships and collaborations.
- Internal Communication
- Manage internal communications and alumni engagement to foster a sense of community.
- Collaborate with academic teams to align branding efforts and enhance overall reputation.
