Senior Brand Promoter

2 weeks ago

Mount Abu, Rajasthan, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a seasoned Marketing Strategist to spearhead our offline marketing efforts in Durgapur.

The ideal candidate will have extensive experience in managing large-scale marketing campaigns, collaborating with educational institutions, and building strong relationships with local stakeholders.

Key Responsibilities:

  • Spearhead and execute innovative offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Develop and manage Above The Line (ATL) activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive Below The Line (BTL) campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, ensuring seamless coordination with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Monitor campaign performance and optimize for better ROI.
  • Manage vendor relationships, logistics, and event planning for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Enhance brand visibility and trust within the local student and parent community.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is highly desirable.
  • 5-8 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • A robust network in the education sector (schools, colleges, coaching institutes) in West Bengal is an added advantage.
  • Excellent communication, negotiation, and team management skills.
  • A self-starter with the ability to work independently and drive results.

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