Senior Brand Strategist Lead

8 hours ago

Mount Abu, Rajasthan, India beBeeBrand Full time ₹ 17,00,000 - ₹ 21,50,000
Role: Brand Strategist - Lead Global University PartnershipsLocation: Mumbai / Bangalore (Hybrid)About UsEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.About the RoleWe are partnering with some of the world's most prestigious universities to launch their campuses in India, making world class education more accessible to Indian students. As our Brand Strategy & Development Lead, you will lead the creation and execution of distinctive brand identity for each of the campuses — influencing how students, parents, faculty, and partners perceive us. You'll shape how India perceives and embraces these global institutions and ensure that every university touchpoint reflects academic excellence and aspirational value.This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrolment, deepen engagement, and build long-term university brand reputation. This role includes everything from strategic identity development and ATL/BTL activation to content marketing, digital campaigns, and influencer collaborations. You will work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance.Key Responsibilities
  • Brand Strategy & Development: Develop and own a composite brand strategy that balances global equity of our partner universities in home campus with their unique positioning in India market.
  • Influencer Marketing: Design and manage large scale influencer marketing campaigns with high authority influencers, education YouTubers, and subject-matter influencers.
  • ATL / BTL Marketing & Media Planning: Lead ATL campaigns including print, and outdoor to drive mass awareness and reputation building.
  • Website & Digital Experience: Oversee the planning and creation of the university's website as a flagship brand destination — including design, structure, content, SEO, and storytelling.
  • Digital Brand Campaigns: Conceptualize and execute digital-first brand campaigns across platforms like YT, Meta,
  • Content Marketing: Build and lead the content marketing strategy to engage prospects and build brand equity over time.
  • Creative/ Content Production & Agency Management: Own and oversee production of all brand assets — video, copy, design, motion, and physical collateral.
  • Brand Impact Measurement & Insights: Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.
  • Internal Brand & Stakeholder Alignment: Drive internal brand onboarding for faculty, staff, and operations — ensuring cultural alignment and brand advocacy.
Qualifications & Experience
  • 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel ( offline and online) brands with experience of targeting Genz audience.
  • First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation
  • Demonstrated success in building and launching new brands, including ATL/BTL, digital
  • Proven experience is driving large scale impact through influencer campaign
  • Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.
  • Strong understanding of media planning, agency collaboration, and cross-cultural communication.
  • Experience in leading website development and digital brand platforms.
  • Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
Why Join Us:At Emeritus, you'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

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