Lead Paid Media Specialist

4 days ago


Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Senior Google Ads Associate Job Description

We are seeking an experienced Senior Google Ads Associate to join our team. As a key member of our digital marketing solutions provider, you will play a crucial role in executing and optimizing paid media campaigns across Google Ads platforms.

About the Role:

The ideal candidate will have strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing) and hands-on expertise in PPC and Search Engine Marketing. They will be proficient in Google Analytics for performance analysis and familiar with Digital Marketing principles and tools.

Key Responsibilities:

  • Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results.
  • Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  • Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.

Skills Required:

  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics


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