Digital Marketing Strategist

22 hours ago


Erode, Tamil Nadu, India beBeePerformance Full time ₹ 8,00,000 - ₹ 10,00,000
Performance Marketing Role

We are seeking a seasoned performance marketing specialist to lead paid media campaigns across various digital platforms.

  • Key responsibilities include planning, executing and optimizing paid campaigns on Google Ads, Meta Ads Manager and other platforms.

Job Overview: As a performance marketing specialist, you will be responsible for driving ROI-focused campaigns, optimizing ad spends and scaling performance marketing channels.

Required Skills: Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads and strong analytical skills with the ability to interpret data and make performance-driven decisions. Proficiency in campaign optimization and conversion tracking is also required.

Preferred Qualifications: Google Ads and Meta Blueprint certifications, experience in agency environments with multi-client campaign management and familiarity with programmatic ads and marketing automation tools.

What You'll Do:

  • Plan and execute paid media campaigns across Google Ads, Meta Ads Manager and other platforms.
  • Monitor KPIs such as CPC, CPA, CTR, ROAS and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies and targeting strategies.
  • Manage campaign budgets, forecast spends and ensure high ROI delivery.
  • Stay updated with the latest digital marketing trends, algorithms and ad platform updates.


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