Senior Growth Associate, Lead Acquisition Specialist

2 weeks ago

Pune, Maharashtra, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,50,00,000
Lead Acquisition Strategist

We are seeking a Lead Acquisition Strategist with a proven track record of driving growth through paid digital distribution channels.

The successful candidate will be able to develop and execute a comprehensive lead acquisition strategy, leveraging their expertise in paid media, social media, and channel management to drive ambitious growth targets.

  • Paid Digital Distribution: Develop and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms.
  • Strategy & Execution: Develop, implement, and manage a robust lead acquisition strategy, encompassing idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterating rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.
About the Role

This role is ideal for a hands-on individual with a strong focus on lead acquisition and paid media. The successful candidate will possess a unique blend of technical expertise, business acumen, and creativity, enabling them to navigate complex marketing landscapes and capitalize on emerging trends.

Key Skills
  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration.

This is an exceptional opportunity for a driven and entrepreneurial individual with a passion for growth hacking and social media to join our team and contribute to our mission of delivering outstanding results through innovative marketing strategies.

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