
Digital Growth Specialist
7 days ago
About the Role
As a skilled professional, you will be part of a boutique growth agency that partners with select ecommerce and lead generation brands.
Our team focuses on delivering impactful results rather than prioritizing volume — which means you'll work with quality clients, have the space to do things properly, and receive the support needed to drive growth.
You'll receive clear strategy direction from our Australian team members, and your job will be to execute tasks to a high standard, ask questions when necessary, and continually learn. Experience in Shopify is highly valued.
This is a role for someone who's ready to deliver consistently, takes pride in their work, and thrives in a collaborative, well-structured environment.
- Campaign Management
- Plan, set up, launch, and optimize campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram)
- Create and maintain account structures that support efficient testing and long-term scalability
- Stay updated on algorithm changes, audience trends, and platform updates
- Conversion Tracking & Platform Integration
- Set up, test, and maintain conversion tracking across platforms (GA4, Meta, Google Ads)
- Troubleshoot and refine attribution setups
- Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.)
- Performance Optimisation
- Manage budgets, bids, ROAS targets, and pacing
- Optimize for CPL, CPA, or ROAS depending on client goals
- Use a mix of data and creative testing to improve results over time
- Client Communication & Reporting
- Create short Loom videos to explain strategy, wins, or performance issues
- Prepare reports with clear, meaningful insights (not just charts)
- Bring ideas to internal calls on client performance, rather than just reporting what happened
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