Digital Growth Manager

13 hours ago


Malappuram, Kerala, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Senior Digital Marketing Strategist

We are seeking a highly skilled Senior Digital Marketing Strategist to lead our YouTube growth strategy and manage our kids' content channel.

  • Develop a robust YouTube growth strategy that focuses on expanding a kids' content channel, incorporating audience growth, content planning, and engagement tactics.
  • Lead the scheduling and publishing of content, ensuring it aligns with YouTube's kids' policies and is optimized for algorithm performance.
  • Analyse performance metrics using YouTube Studio and other third-party tools, providing insights on watch time, retention, engagement, and growth.
  • Monitor comments, interactions, and community engagement across platforms, building a strong online community.
  • Collaborate closely with creative and marketing teams to produce visually engaging content.

Key Requirements:

  • Bachelor's degree with at least 7+ years of digital marketing experience, with a demonstrated ability to grow and manage a YouTube channel (preferably kids) with over 1+ million subscribers.
  • Expertise in YouTube algorithms, trends, and best practices, as well as experience with social media management tools and analytics platforms.

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