Channel Marketing Strategist
1 day ago
Nasher Miles is seeking a seasoned Channel Marketing Strategist to spearhead the development and execution of marketing initiatives across multiple sales channels. This role focuses on optimizing channel performance, driving customer acquisition, and ensuring brand consistency across all touchpoints.
Key Responsibilities- Develop and execute channel-specific marketing strategies to meet revenue and performance goals.
- Align channel marketing plans with overall business objectives and sales targets.
- Plan and drive marketing campaigns tailored to specific channels, focusing on customer acquisition and retention.
- Collaborate with channel partners to create co-marketing programs, promotional activities, and campaigns.
- Plan and execute integrated marketing campaigns, including digital, social, and traditional channels, tailored to partner needs.
- Measure campaign ROI and provide actionable insights for optimization.
- Monitor channel performance metrics, including sales data, partner engagement, and campaign effectiveness.
- Prepare regular reports and dashboards for internal and partner review.
- Bachelor's degree in marketing, Business, or a related field; advanced degree (MBA) is a plus.
- 5+ years of experience in channel marketing, partner marketing, or related roles.
- Proven track record in developing and executing successful multi-channel marketing programs.
- Proficiency in marketing tools and CRM platforms.
- Strong understanding of channel ecosystems and partner enablement.
- Excellent project management and organizational skills.
- Analytical mindset with the ability to interpret data and drive insights.
- Exceptional communication and relationship-building skills.
We estimate the salary for this position to be around $90,000 - $110,000 per annum, depending on location and experience. If you're passionate about developing and executing successful channel marketing strategies, we encourage you to apply.
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