
Strategic Marketing Professional
22 hours ago
A seasoned professional with a proven track record in data-driven marketing is sought to oversee end-to-end targeting processes, providing actionable insights for cross-functional teams.
Key Responsibilities:
- Create targeted audiences for digital marketing campaigns across the healthcare sector.
- Analyze and manipulate data to inform audience construction and segmentation strategies.
- Collaborate with stakeholders to define audience criteria and develop documentation for list generation processes.
- Stay up-to-date on proprietary targeting capabilities, data tools, and product offerings.
- Partner with marketing and data teams to enhance audience segmentation strategies.
Requirements:
- Minimum 3 years of experience in data/analytics, CRM analysis, marketing operations, or database marketing.
- Proven expertise in CRM systems, including Salesforce.
- Familiarity with Salesforce, YouTrack, or similar tools.
- Strong analytical skills and attention to detail.
- Ability to work in fast-paced environments with multiple priorities.
- Pharmaceutical industry experience is a plus.
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