Marketing Communications Professional

1 day ago


Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,00,00,000
Marketing Communications Strategist

About our company

We are a globally recognized leader in customized bromine-based products and services with a vast distribution network across 70 countries.

As a Marketing Communications Specialist, you will be responsible for designing branding, positioning, and pricing strategies, ensuring our brand message is strong and consistent across all channels and marketing efforts, analysing consumer behaviour and determining customer personas, identifying opportunities to reach new market segments and expand market share, crafting quarterly and annual business plans, monitoring competition, coordinating sales and marketing efforts to boost brand awareness, participating in the quarterly and annual planning of company objectives, and driving strategies for successful business execution.

Responsibilities:

  • Develop comprehensive marketing strategies to enhance brand recognition and drive business growth.
  • Ensure consistency in brand messaging across all marketing channels and initiatives.
  • Analyse consumer behaviour and develop customer personas to inform marketing decisions.
  • Identify and pursue new market opportunities to expand market share.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.

Requirements:

  • Graduation or MBA degree.
  • 5-8 years of experience in marketing, preferably as Head of Marketing.
  • Proven track record of running successful marketing campaigns.
  • Expertise in web analytics and Google Adwords.
  • Experience with CRM software.
  • Strong leadership skills with ability to set and prioritise goals.
  • Analytical mind with attention to detail.
  • MBA - Marketing or relevant field.

Key Skills:

  • Strategic thinking and problem-solving.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment.

Salary range: ₹ 8 LPA - ₹ 10 LPA, depending on qualifications and experience.


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