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Marketing Automation Specialist

3 weeks ago

Chennai, Tamil Nadu, India beBeeMarketing Full time

Job Title: Marketing Automation Specialist

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  • As a Marketing Automation Specialist, you will be responsible for designing and executing complex multi-channel marketing campaigns using Adobe Campaign.

  • You will create and manage workflows for audience segmentation, data extraction, personalization, and delivery.

  • Configure templates, forms, schemas, and business rules within Adobe Campaign to streamline campaign execution.

  • Integrate Adobe Campaign with other platforms (e.g., CRM, CMS, analytics tools, APIs) to support seamless data flow and enhance campaign performance.

  • Collaborate with marketing stakeholders to translate campaign requirements into technical solutions that drive business results.

  • Optimize campaign performance through data-driven enhancements and A/B testing to improve ROI and customer engagement.

  • Maintain and troubleshoot delivery logs, errors, and campaign tracking issues to ensure high-quality campaign execution.

  • Work closely with QA and data teams to ensure accuracy and compliance with data privacy standards (e.g., GDPR, CAN-SPAM).

  • Document workflows, configurations, and campaign management practices to facilitate knowledge sharing and best practice adoption.

Requirements:

  • Bachelor's degree in Computer Science, Marketing Technology, or related field.

  • 3+ years of experience developing in Adobe Campaign Classic or Adobe Campaign Standard.

  • Proficiency in JavaScript, SQL, HTML/CSS, and XML for personalization and template development.

  • Experience with workflow design, data schemas, targeting, and dynamic content creation.

  • Strong understanding of campaign data management, segmentation, and audience targeting.

  • Experience working with REST/SOAP APIs for integrations.

  • Familiarity with Adobe Experience Cloud and its integration with Campaign.

  • Excellent problem-solving, communication, and collaboration skills.

Desirable Skills and Certifications:

  • Adobe Certified Expert – Adobe Campaign Developer or Business Practitioner.

  • Experience with Adobe Experience Platform (AEP) or Real-Time CDP.

  • Exposure to marketing analytics, customer journey orchestration, or personalization tools (e.g., Adobe Target).

  • Knowledge of deliverability best practices and campaign performance metrics.

  • Experience working in Agile/Scrum environments.