Marketing Automation Strategist

3 days ago

Chennai, Tamil Nadu, India beBeeOperations Full time ₹ 9,00,000 - ₹ 12,00,000

The Campaign Operations Specialist role is pivotal in supporting our marketing teams. The selected candidate will play a key part in shaping the future of marketing automation by managing systems and processes that support lead handoffs between marketing and sales.

Key Responsibilities:

  • Owning and influencing the Demand Factory, contributing to the implementation of our Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models.
  • Ensuring governance of lead routing and lead flow, minimizing disruptions to leads created and routed to sales.
  • Documenting lead management process, enrichment, lead routing rules, and supporting technologies and integrations.
  • Implementing and administering marketing technologies using best practices that focus on demand creation and capture.
  • Embracing data excellence, ensuring proper collection and connection with other systems and finding new ways to enrich the marketing dataset, cleanse data, and maintain best practices around marketing and data privacy.
  • Building strong relationships with marketing and cross-functional stakeholders.

Requirements:

  • 2-3 years of marketing operations experience with a deep technical understanding of marketing automation.
  • Understanding of typical B2B sales and marketing funnels, definitions, and processes.
  • Strong problem-solving skills to identify and address issues impacting lead handoff to sales.
  • Experience across marketing tech stack including: CRM, enrichment tools, event management, webinars, and analytics.
  • Experience with Marketo to Salesforce custom integrations and API webhooks.
  • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing.
  • Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

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