Marketing Automation Strategist

1 day ago

Chennai, Tamil Nadu, India beBeeAutomation Full time ₹ 80,00,000 - ₹ 1,50,00,000

Marketing Automation Specialist Job Description

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As a Marketing Automation Specialist, you will be responsible for designing, building, and executing automated marketing campaigns that drive engagement and accelerate pipeline growth. This role requires strong technical skills, attention to detail, and excellent analytical abilities.

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Key Responsibilities:

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  • Own and manage the end-to-end setup of email campaigns, nurturing workflows, and triggered programs within Marketo.", "
  • Build and manage Marketo programs, including lead scoring, segmentation, dynamic content, and email personalization.", "
  • Collaborate with cross-functional teams to launch marketing automation strategies aligned with business goals.", "
  • Maintain and optimize lead lifecycle management, ensuring accurate syncing with CRM systems.", "
  • Monitor campaign performance and generate insights to improve KPIs such as open rate, CTR, MQL conversion, and email deliverability.", "
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Required Qualifications:

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  • 3-5 years of experience working with Adobe Marketo in a B2B or enterprise marketing environment.", "
  • Strong understanding of marketing automation strategy, email marketing, and lead management.", "
  • Experience integrating Marketo with CRMs, preferably Salesforce.", "
  • Proficient in HTML and CSS for email templates and landing pages.", "
  • Analytical mindset with experience in reporting tools and campaign performance analysis.", "
  • Exceptional attention to detail, with the ability to manage multiple campaigns simultaneously.", "
  • Marketo certification is a strong plus.", "
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Preferred Qualifications:

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  • Experience in global or regional marketing execution, especially within complex marketing operations teams.", "
  • Familiarity with project management tools like Workfront, Asana, or Jira.", "
  • Knowledge of marketing data governance and database segmentation strategies.", "
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Job Requirements:

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This role requires a unique blend of technical, analytical, and creative skills. If you have a passion for marketing automation and are looking for a challenging opportunity, please apply.

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