Digital Marketing Automation Specialist

4 days ago

Chennai, Tamil Nadu, India beBeeMarketo Full time ₹ 15,00,000 - ₹ 30,00,000
Market Campaign Expert

We are looking for a skilled and certified Marketo campaign specialist to join our marketing operations team.

About the Role:
  • Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.
  • Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.
  • Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
  • Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
  • Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).
  • Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
  • Continuously optimize workflows and templates for better efficiency and performance.
Requirements:
  • 5-7 years of hands-on experience in Marketo as a core marketing automation tool.
  • Must be a Marketo Certified Expert or Specialist.
  • Strong understanding of B2B marketing, lead generation, and customer journey mapping.
  • Proficient in HTML/CSS for email and landing page customization.
  • Experience with CRM tools like Salesforce is a must.
  • Strong analytical skills with experience in campaign performance tracking and reporting.
  • Excellent communication, project management, and collaboration skills.

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