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7 days ago
We are seeking a skilled marketing automation specialist to spearhead our demand generation initiatives.
About the RoleThe ideal candidate will possess strong hands-on experience in marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows.
Key Responsibilities:- Design, build, and manage end-to-end marketo campaigns including emails, landing pages, forms, and smart lists.
- Collaborate with cross-functional teams to support campaign execution and lead nurturing workflows.
- Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
- Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
- Ensure data accuracy, compliance, and integration between marketo and CRM systems.
- Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
- 4-7 years of hands-on experience in marketo as a core marketing automation tool.
- Must be a marketo certified expert or specialist.
- Strong understanding of b2b marketing, lead generation, and customer journey mapping.
- Proficient in html/css for email and landing page customization.
- Experience with crm tools like salesforce is a must.
- Strong analytical skills with experience in campaign performance tracking and reporting.
- Excellent communication, project management, and collaboration skills
We offer a dynamic work environment and opportunities for growth and development.
How to Succeed in This Role:To succeed in this role, you will need to be a strategic thinker with excellent problem-solving skills.
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