Digital Marketing Strategist

1 week ago


Surat, Gujarat, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title: Performance Marketing Specialist

We are seeking a highly skilled Performance Marketing Specialist to develop and execute paid digital marketing strategies across various platforms. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to drive results-driven campaigns.

Key Responsibilities:
  • Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
  • Optimize campaigns regularly to meet KPIs such as CTR, CPA, ROI, and conversion rates.
  • Monitor daily performance metrics and generate detailed campaign performance reports.
  • Conduct A/B testing of creatives, ad copies, landing pages, and targeting strategies.
  • Collaborate with the content and design teams for creative assets and landing page improvements.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of hands-on experience in performance marketing or digital advertising.
  • Proven experience in running and optimizing paid campaigns (Google Ads, Facebook, etc.).
  • Strong analytical skills and proficiency with Excel and reporting dashboards.
  • Experience with tools like Google Ads, Meta Business Manager, Google Analytics, and other ad-tech platforms.
Preferred:
  • Certification in Google Ads or Facebook Blueprint.
  • Experience in e-commerce, B2B lead generation, or mobile app campaigns.


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