Digital Asset Optimization Lead

1 week ago


Gurgaon, Haryana, India Pluang Full time
About the Role

We are seeking an experienced Digital Asset Optimization Lead to enhance the visibility and discoverability of our digital assets. This role focuses on developing and executing strategies for search engine optimization (SEO) and app store optimization (ASO).

Key Responsibilities:
  • Develop and execute SEO and ASO strategies to improve organic search rankings, drive traffic, and increase conversions.
  • Conduct extensive keyword research to identify opportunities and optimize content for both SEO and ASO.
  • Collaborate with the marketing, product, and creative teams to ensure that our websites and apps rank highly in search engine results and app store listings.
Requirements:
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field from a reputable institution.
  • Proven experience in developing and executing SEO and ASO strategies, with at least 3-5 years in a similar role.
  • Strong understanding of SEO and ASO tools, including Google Analytics, Search Console, Ahrefs, and app store analytics tools like App Annie, Sensor Tower, and Mobile Action.
Benefits:
  • Attractive compensation package - competitive salary, flexible bonus scheme.
  • Individual career path - management and technical career growth, enhanced by learning and development program, regular performance assessment, teams of multi-national IT professionals.
  • Healthy work environment - company-sponsored medical program, food, and beverage program, open communication.

The estimated salary for this role is $85,000-$110,000 per year, depending on location and experience. We offer a range of benefits, including health insurance, retirement plans, and paid time off. Pluang empowers millennials to achieve financial freedom through a diversified range of simple investment options.


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