Customer Retention Marketing Strategist

5 days ago


Chennai, Tamil Nadu, India dadha Full time
Job Overview

We are seeking a skilled Customer Retention Marketing Strategist to join our growth marketing team at dadha. This role is critical in leveraging marketing automation tools to drive customer retention, engagement, and growth.

Main Responsibilities:

  • Lifecycle Marketing Campaigns:
    - Develop and execute lifecycle marketing campaigns using marketing automation platforms to create personalized experiences for customers.
  • Automated Email and SMS Campaigns:
    - Design and implement automated email and SMS campaigns based on customer behavior, segmentation, and lifecycle stage.
  • Customer Segmentation and Personalization:
    - Build dynamic customer segments based on demographics, purchase history, engagement level, and behavior.
  • Campaign Performance Analysis:
    - Track, analyze, and report on campaign performance focusing on key retention and growth metrics such as churn rate, reactivation, and engagement.

Requirements:

- Bachelor's/Master's degree in Marketing, Business, Data Science, or Engineering
- 5+ years of experience in marketing automation, email marketing, or lifecycle marketing
- Technical skills: hands-on experience with marketing automation tools, familiarity with email marketing best practices, CAN-SPAM compliance, and deliverability optimization
- Data-driven mindset with strong analytical skills and ability to interpret data and track KPIs
- Project management skills to manage multiple campaigns simultaneously and prioritize tasks in a fast-paced environment

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