Strategic Marketing Automation Specialist

1 month ago

Chennai, Tamil Nadu, India dadha Full time

Job Overview:

We are seeking a highly skilled Marketing Automation Specialist to drive customer retention and growth at our company, dadha. As a key member of our growth marketing team, you will leverage marketing automation tools to enhance customer experiences, foster long-term relationships, and boost retention rates.

Key Responsibilities:

  1. Marketing Automation Strategy & Execution:
  • Develop and execute personalized marketing campaigns using Clevertap to increase customer retention and growth.
  • Design and implement automated email, SMS, and in-app marketing campaigns based on customer behavior, segmentation, and lifecycle stage.
  • Build and maintain nurturing workflows and drip campaigns to re-engage inactive customers, reduce churn, and improve customer lifetime value.
  1. Customer Segmentation & Personalization:
  • Create and maintain dynamic customer segments based on demographics, purchase history, engagement level, and behavior.
  • Develop and execute targeted messaging strategies for different customer segments to enhance the customer experience.
  • Continuously refine segmentation strategies to ensure effective communication across the customer journey.
  1. Lifecycle Marketing & Customer Journeys:
  • Map out and optimize the customer journey to ensure seamless interactions at each stage of the funnel.
  • Collaborate with the product and content teams to design lifecycle marketing programs that guide users from onboarding to conversion, retention, and advocacy.
  • Implement triggered campaigns for key lifecycle moments, such as onboarding, cross-sell, upsell, renewal, and win-back.
  1. Campaign Performance & Analytics:
  • Track, analyze, and report on the performance of marketing automation campaigns, focusing on key retention and growth metrics, such as churn rate, reactivation, and engagement.
  • Use A/B testing, cohort analysis, and other data-driven methods to optimize email content, delivery timing, and customer touchpoints.
  • Collaborate with the data team to ensure accurate reporting and tracking of campaign success.
  1. Retention & Growth Initiatives:
  • Collaborate with the growth marketing team to develop retention and loyalty programs that incentivize repeat purchases and increase customer lifetime value.
  • Identify opportunities to introduce new touchpoints or features that will enhance customer engagement and retention.
  • Implement referral programs, loyalty rewards, and personalized offers to drive growth among the existing customer base.
  1. Cross-Department Collaboration:
  • Work closely with sales, customer success, and product teams to ensure that marketing automation strategies align with broader business objectives.
  • Coordinate with the content and design teams to create high-quality, engaging assets for automated campaigns.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, Data Science, or Engineering
  • 5+ years of experience in marketing automation, email marketing, or lifecycle marketing
  • Hands-on experience with marketing automation tools, such as Clevertap or similar platforms
  • Familiarity with email marketing best practices, CAN-SPAM compliance, and deliverability optimization
  • Basic understanding of HTML/CSS for email customization and troubleshooting
  • Data-driven mindset with strong analytical skills to interpret data, track KPIs, and generate actionable insights
  • Project management skills to manage multiple campaigns simultaneously and prioritize tasks in a fast-paced environment
  • Attention to detail with a strong focus on accuracy and maintaining data integrity in marketing automation platforms
  • Excellent written and verbal communication skills to craft compelling, personalized messaging for customers

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