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Senior Category Strategist

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Job Description

As a Category Lead, you will be responsible for devising and executing strategies to drive category growth and profitability. Key responsibilities include analyzing market dynamics, competitor strategy, and developing short-term and long-term plans to achieve category objectives.

  • Drive the category topline, bottom-line, and geography-wise market share.
  • Manage product lifecycles, including new product introductions, line extensions, and product discontinuations.
  • Identify opportunities for 360-degree category development by understanding the offering gap and headroom for the category.

Collaboration with agencies and marketing communication teams is essential in driving effective advertising, promotions, and trade marketing campaigns.

Requirements
  • Bachelor's degree in Business Administration, Marketing, or related field.
  • Minimum 5 years of experience in category management or a related field.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.