Strategic B2B Product Marketing Specialist

6 days ago


Chennai, Tamil Nadu, India ProManage Full time

Company Overview

ProManage is a pioneering tech- and AI-based marketing platform that empowers multi-location enterprise clients to increase, manage, and measure digital engagement opportunities with prospects and customers. With valuable partnerships with global leaders like Google, Microsoft, Meta, and Knowlarity, ProManage offers a powerful marketing SaaS solution that has attracted renowned brands such as DHL, Apollo Pharmacy, and Lighthouse Learning.

Job Description

We are seeking a strategic and data-driven Product Marketer to drive awareness, adoption, and engagement for our seller tools. In this role, you will develop and implement marketing strategies to enhance product visibility, educate sellers on key features, and drive conversion. You will collaborate closely with cross-functional teams to ensure seamless go-to-market (GTM) execution and impactful marketing campaigns.

Key Responsibilities:

  • Marketing Strategy & Campaign Execution: Develop targeted B2B marketing campaigns to promote the ProManage Platform, ensuring alignment with business objectives. Strategize and manage digital marketing efforts across multiple platforms, including social media, email, paid ads, and content marketing to drive product awareness and adoption.
  • Market Research & Data Analysis: Conduct in-depth market research and competitor analysis to identify trends, seller pain points, and growth opportunities. Utilize tools like Google Analytics and Power BI to track and analyze customer engagement, campaign effectiveness, and conversion rates to refine marketing initiatives.
  • Collaboration & Stakeholder Engagement: Work closely with Product Managers to understand key features, use cases, and customer requirements. Partner with sales and customer success teams to align on go-to-market (GTM) plans, ensuring smooth adoption of new features and tools.

Required Skills and Qualifications:

  • Bachelor's degree or equivalent experience in Marketing, Business, or a related field.
  • 4+ years of marketing experience, preferably in B2B.
  • Strong understanding of product marketing, digital marketing, and go-to-market strategies.
  • Proven ability to develop engaging content and manage multi-channel marketing campaigns.
  • Proficiency in SEO, SEM, email marketing, and social media marketing.
  • Experience working with analytics tools to track and measure marketing performance.
  • Strong project management skills with the ability to collaborate cross-functionally.


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