Product Marketer

3 weeks ago

Chennai, Tamil Nadu, India ProManage Full time

Product Marketer - ProManage

About Pro-Manage

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others.

Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: DHL, Apollo Pharmacy, Lighthouse Learning, Eurokids, GoColors, Shriram Finance, Muthoot Finance, Sterling Resorts, City Union Bank, FedFina, and CADD Center.

Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs.

Pro-Manage is developed and offered by Sulekha, one of India's largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities.

Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years.

Pro-Manage and Sulekha have three of the well-regarded firms as their investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Job Description & Expectations

We are looking for a strategic and data-driven Product Marketer to drive awareness, adoption, and engagement for our seller tools. In this role, you will develop and implement marketing strategies to enhance product visibility, educate sellers on key features, and drive conversion. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure seamless go-to-market (GTM) execution and impactful marketing campaigns.

Key Responsibilities:

Marketing Strategy & Campaign Execution:

  • Develop and execute targeted B2B marketing campaigns to promote our ProManage Platform, ensuring alignment with business objectives.
  • Strategize and manage digital marketing efforts across multiple platforms, including social media, email, paid ads, and content marketing to drive product awareness and adoption.
  • Create messaging frameworks and compelling content (e.g., whitepapers, case studies, demo videos, blog articles) to communicate the value proposition effectively.
  • Manage and optimize website content, ensuring SEO best practices to improve organic visibility and lead generation.

Market Research & Data Analysis:

  • Conduct in-depth market research and competitor analysis to identify trends, seller pain points, and growth opportunities.
  • Utilise tools like Google Analytics and Power BI
  • Track and analyze customer engagement, campaign effectiveness, and conversion rates to refine marketing initiatives.

Collaboration & Stakeholder Engagement:

  • Work closely with Product Managers to understand key features, use cases, and customer requirements.
  • Partner with sales and customer success teams to align on go-to-market (GTM) plans, ensuring smooth adoption of new features and tools.
  • Manage community engagement efforts across social media and forums, fostering seller relationships and gathering valuable feedback.

Basic Qualifications:

  • Bachelor's degree or equivalent experience in Marketing, Business, or a related field.
  • 4+ years of marketing experience, preferably in B2B.
  • Strong understanding of product marketing, digital marketing, and go-to-market strategies.
  • Proven ability to develop engaging content and manage multi-channel marketing campaigns.
  • Proficiency in SEO, SEM, email marketing, and social media marketing.
  • Experience working with analytics tools to track and measure marketing performance.
  • Strong project management skills with the ability to collaborate cross-functionally.

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