Lead - Product Marketing

2 weeks ago

Chennai, Tamil Nadu, India Moving Walls Full time

Job Description:

Position Overview:

- The Product Marketing Lead is a pivotal role responsible for driving the internal and external amplification of Moving Walls' product roadmaps.

- Reporting to the Global Head of Marketing this role focuses on creating strategic marketing plans, ensuring alignment with product innovation, and driving adoption across target markets.

- The Product Marketing Lead will work closely with cross-functional teams, to position Moving Walls' solutions as leaders in the AdTech & MediaTech industry.

Primary Responsibilities:

Product Roadmap Amplification:

- Collaborate with the CPO to understand the product roadmap, key features, and innovation timelines.

- Develop comprehensive go-to-market (GTM) strategies for new product launches and updates.

- Align product marketing initiatives with organizational goals to maximize impact and adoption.

Strategic Planning:

- Define Ideal Customer Profiles (ICPs) and target segments for each product.

- Develop messaging frameworks that communicate product value propositions effectively to diverse audiences, including advertising agencies and brands.

- Conduct competitive analysis to identify differentiation opportunities.

Content Development:

- Create high-quality product collateral such as case studies, brochures, white papers, and presentations.

- Collaborate with content and design teams to produce multimedia assets, including videos and infographics, to showcase product capabilities.

- Develop SEO-optimized content to enhance visibility and engagement.

Internal Alignment:

- Enable sales teams by developing training materials, playbooks, and presentations.

- Collaborate with the marketing team to ensure alignment between product marketing and brand campaigns.

- Conduct regular product knowledge sessions for internal stakeholders.

Campaign Activation:

- Plan and execute campaigns to amplify product visibility, including webinars, email marketing, and digital campaigns.

- Measure campaign performance and optimize for engagement and conversions.

Market Insights:

- Gather and analyze market feedback to inform product positioning and enhancements.

- Identify trends and emerging needs in the AdTech & MediaTech space to guide product messaging.

Key Responsibility Areas (KRAs):

- Product Roadmap Amplification.

- Develop and execute GTM strategies for all product launches.

- Ensure alignment of product messaging with business goals and customer needs.

Stakeholder Collaboration:

- Drive cross-functional alignment between product, marketing, and sales teams.

- Ensure that all teams are equipped with the necessary materials and training to promote product adoption.

Content and Campaign Management:

- Create impactful product marketing assets to drive awareness and adoption.

- Execute targeted campaigns to amplify product visibility among key segments.

Performance Tracking:

- Continuously measure and optimize marketing efforts to maximize ROI.

Key Performance Indicators (KPIs):

- Product Awareness and Engagement.

- GTM plans for all markets executed per year.

- Increase in product-related website traffic and engagement metrics (session duration, click-through rates).

Campaign Effectiveness:

- ROI on product marketing campaigns.

- Conversion rates from campaigns (demo requests, sales inquiries).

- 4x of Ads cost.

- Sales Enablement.

- Number of product training sessions conducted.

- Utilization rate of marketing assets by the sales team.

- Market Penetration.

- Percentage of ICPs and target segments reached through marketing efforts.

- Growth in product adoption rates among key customer segments.

Content Performance:

- Number of assets created (case studies, white papers).

- Minimum 1 x per month each.

- Incremental engagement metrics for content (downloads, shares, views).

Customer Feedback:

- Improvement in customer satisfaction scores related to product messaging and understanding.

- Frequency and depth of actionable feedback collected for product 7+ years in product marketing, preferably in AdTech, MediaTech or SaaS industries.

- Proven track record of creating GTM strategies and executing successful campaigns.

- Exceptional communication and storytelling skills.

- Proficiency in marketing tools such as Zoho CRM, Google Analytics, and Canva.

- Strong analytical skills to measure and optimize campaign performance.

-Strategic thinker with the ability to translate product features into customer benefits.

- Collaborative mindset to work effectively across teams.

- Highly organized and capable of managing multiple projects simultaneously.

Technology Stack:

- CRM: Zoho.

- Analytics: Google Analytics, SEMrush, PipeDrive.

- Content Creation: Canva, Adobe Creative Suite.

(ref:iimjobs.com)

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