Product Marketing Specialist
3 days ago
About Klenty:
Klenty is a leading Sales Engagement Platform that empowers sales teams to execute personalized outreach across multiple channels, including email, calls, LinkedIn, and SMS. Our platform helps sales professionals secure more replies and book more meetings with cold prospects.
Our mission is to build software that salespeople love, making their work enjoyable and helping them achieve mastery in their roles. We believe in constant learning, ownership of work, and creating an environment where every day feels like Friday.
We are expanding our Product Marketing team to support our growth strategy, which includes enhancing product features, entering new market segments, and driving business growth. The Product Marketing Specialist will play a critical role in developing product positioning, crafting educational content, and driving the go-to-market (GTM) strategy.
The Product Marketing Specialist will be responsible for:
- Developing product positioning and messaging that resonates with target customers and differentiates Klenty from competitors
- Crafting educational content, including blog articles, videos, and landing pages, to help users understand how Klenty solves their pain points
- Designing value proposition canvases for product features and translating them into compelling content
- Engaging with customers to create case studies, use case pages, and ebooks that showcase Klenty's value
- Conducting in-depth competitor analysis to develop competitive landing pages and ebooks
- Developing and executing email marketing strategies to nurture subscribers and drive product sign-ups
The ideal candidate will have:
- Minimum of 1 year of experience in product marketing, preferably in a B2B SaaS company
- Proven experience in creating marketing plans, including strategy development, customer research, competitive analysis, and product messaging
- Strong understanding of buyer behavior and the ability to translate technical content into marketing material
- Excellent written and verbal communication skills with a keen eye for detail
- Proficiency in copywriting for landing pages, email campaigns, and other marketing materials
- Able to collaborate effectively with cross-functional teams, including product management, operations, sales, and marketing
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