Content Marketing Specialist
2 weeks ago
Job Title Content Marketing Specialist
Location - Chennai, TN - Onsite Job
Salary Range 4-6 LPA
Experience 2-4 years
Job Type Full Time
No of Position 1
ABOUT US
DHPL: Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.
IT Department: We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.
OUR STORY
DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.
JOB SUMMARY
We are seeking a highly motivated and analytical Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in driving our digital marketing efforts and analyzing campaign performance. We are looking for individuals who have a passion for using data and numbers to make informed marketing decisions. Candidates with experience in digital marketing, social media, content creation, and a strong knowledge of analytics are encouraged to apply.
JOB RESPONSIBILITIES
- Develop and execute a data-backed content marketing strategy aligned with business goals, SEO objectives, and market expansion plans.
- Collaborate with a team of content writers, and Graphic Designers to ensure high-quality output.
- Utilize content performance analytics to optimize engagement and conversion rates.
- Conduct in-depth audience research to create culturally relevant and impactful content.
- Oversee multi-platform content distribution (blogs, social media, email marketing).
- Work closely with SEO, product, and marketing teams to ensure cohesive messaging.
- Continuously track and analyze content performance, making strategic adjustments based on data.
QUALIFICATIONS
- Bachelor's/Master's degree in Marketing, Communications, or Business.
- Proven work experience in content marketing or related roles, preferably in SaaS or B2C
- Strong analytical skills and a passion for working with data and numbers to drive marketing decisions.
- Familiarity with SEO best practices and optimization techniques.
- Detail-oriented mindset with strong organizational skills, ability to manage multiple projects simultaneously, and meet deadlines.
- Ability to think strategically and creatively to develop innovative marketing campaigns.
- Proficiency in content management tools (CMS), Google Analytics, SEMrush
REPORT TO
Marketing Manager (India), Operation Manager (United States)
WORK HOURS & BENEFITS
Our Management Approach: We are an equal opportunity employer who believes in giving opportunities for growth in accordance with skills and attitude.
Benefits We Provide
- Office timings from 9 am to 6 pm from Monday to Friday.
- Salary: Best in the industry based on experience and skill set.
- Probation Period: 6 Months
- Medical Insurance for 2.00 lac P.A after 3 months of Joining.
- Social Security includes - Provident Fund and Gratuity on completion of 5 yrs of service as per Tamil Nadu factories act.
- 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.
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