
Senior Media Buyer – Search Arbitrage Expert
2 days ago
Job Opportunity: Lead Search Arbitrage Specialist
">We are seeking a highly skilled and experienced Lead Search Arbitrage Specialist to oversee the planning, execution, and optimization of high-volume search campaigns with a primary focus on arbitrage strategies.
">Develop and implement advanced ad campaign strategies for maximizing revenue from search feeds.">Configure campaigns with sophisticated targeting, custom audiences, pixel events, and conversion tracking to ensure optimal performance.">Monitor and optimize campaigns for key metrics including CPC, CTR, and ROI to ensure the lowest cost per conversion while maximizing revenue.">Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, and other prominent advertising platforms.">Collaborate with feed providers to align campaign traffic sources and maximize EPC.">Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).">Conduct daily performance reviews to refine bids, creatives, placements, and audiences for improved results.">Perform A/B testing for creatives, landing pages, and feed response to identify areas for improvement.">Utilize analytics tools such as ClickFlare, Voluum, Google Analytics, and internal dashboards to track and analyze campaign performance.">Apply UTM tagging and pixel management for deep tracking and attribution analysis.">Develop campaign strategies based on ROI goals and media buying trends.">Monitor key performance metrics including CPC, CPM, CTR, CPA, EPC, ROAS, and provide insights for improved budget utilization.">">Requirements & Qualifications:
">- ">
- Bachelor's degree in Marketing, Business, or relevant field.">
- Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.">
- Proven track record in executing high-performance campaigns on Meta and other ad platforms.">
- Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).">
- Familiarity with search feed monetization and arbitrage techniques.">
- Experience with click trackers and ad-serving platforms.">
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