Digital Media Advertising Specialist

2 days ago


Kottayam, Kerala, India beBeeAdvertising Full time ₹ 1,00,00,000 - ₹ 1,60,00,000

Job Description

We are seeking a seasoned Media Advertising Specialist with hands-on experience managing high-performance campaigns across multiple platforms. This individual will be responsible for strategizing, executing, and optimizing ad campaigns to drive scale and meet key performance indicators.

The ideal candidate will have excellent analytical skills, strong prioritization abilities, and effective project management techniques. They should be proficient in analyzing data, identifying trends, and implementing actionable strategies to improve campaign performance.

Additionally, the successful candidate will possess strong communication skills, enabling them to effectively collaborate with cross-functional teams and stakeholders.

Key Responsibilities:

  • Plan, execute, and optimize conversion campaigns across Facebook, Google, and YouTube properties.
  • Monitor campaign performance and implement optimizations to maximize scale and meet KPIs and objectives.
  • Distribute budgets effectively to consistently meet client expectations.
  • Compile and analyze daily data to find insights on what's working and what's not working.
  • Identify multiple buyer personas and conduct audience research based on these personas.
  • Analyze drops in performance, find the root cause of these drops, and come up with solutions to solve the problem.
  • Realize patterns from daily data and find opportunities to further improve campaign performance.
  • Ideate and regularly test new ad copies, creatives, audiences, and campaigns.

Required Skills and Qualifications:

  • At least 6 months of experience running conversion campaigns at six or seven figure budgets.
  • Excellent written and spoken communication skills.
  • Ability to work independently when necessary and maintain punctuality.

Benefits:

This role offers a unique opportunity to grow professionally and take ownership of high-performing campaigns. If you're a motivated and detail-oriented individual with a passion for digital advertising, we encourage you to apply.



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