Lead Multi Channel Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,60,00,000
Campaign Manager Job Description

As a Campaign Manager, you will oversee the execution of multi-channel campaigns to engage our audience and drive business results. This role involves designing, building, and deploying campaigns across email, SMS, push, direct mail, and in-app channels.

  • Campaign Management: Develop and execute campaign strategies that align with business objectives.
  • Targeting and Segmentation: Utilize Adobe Campaign's data model and query capabilities to create targeted customer segments.
  • Personalization: Configure personalization blocks, dynamic content, and message templates to enhance user experience.
  • Campaign Optimization: Monitor campaign performance, conduct A/B testing, and provide insights for optimization.
Required Skills & Qualifications

To succeed in this role, you will need:

  • 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
Benefits

This role offers:

  • Opportunities for career growth and professional development.
  • A collaborative work environment with experienced professionals.
  • The chance to work on high-profile campaigns and contribute to business success.

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