Content Strategist

1 week ago


Coimbatore, Tamil Nadu, India PSG & Sons' Charities Full time

At PSG & Sons' Charities, we are seeking a highly skilled Content Strategist to join our team.

About the Role

This is a challenging and rewarding opportunity for a creative and experienced professional to lead our content strategy and drive business growth.

The successful candidate will have a strong understanding of traditional and digital media platforms, excellent communication and negotiation skills, and proficiency in media analytics tools.

We offer a competitive salary package of $85,000 per annum, plus benefits.

Key Responsibilities
  • Media Strategy Development: Develop and execute comprehensive media plans to enhance brand visibility, analyze market trends and audience insights to form strategy, and optimize campaigns for maximum reach, engagement, and ROI.
  • Content Creation & Management: Collaborate with the content and design teams to create high-quality, engaging media content (video, audio, graphics, etc.), manage the production of media assets for marketing campaigns, social media, and digital platforms.
  • Campaign Management: Plan, launch, and monitor media campaigns across traditional and digital channels, track and analyze media performance metrics using analytics tools, and prepare reports to showcase campaign effectiveness and recommend improvements.
  • Media Relations: Build and maintain relationships with journalists, media outlets, and influencers, prepare and distribute press releases, media kits, and other promotional materials.
  • Team Collaboration: Lead cross-functional teams to ensure cohesive messaging across platforms, work closely with the marketing team to align media efforts with overall branding strategies.
Requirements
  • Bachelor / Master degree in Media Studies, Communications, Marketing, or a related field.
  • 15+ years of experience in media management.
  • Strong understanding of traditional and digital media platforms.
  • Excellent communication, negotiation, and organizational skills.
  • Proficiency in media analytics tools (e.g., Google Analytics, Meltwater).
  • Creative mindset with a knack for storytelling and visual content.


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