Content Strategist for Social Media Success

1 week ago


Coimbatore, Tamil Nadu, India PSG & Sons' Charities Full time
About the Role

We are seeking an experienced Content Strategist to join our team as a Media Executive. This role will be responsible for developing and implementing a comprehensive social media strategy that drives engagement, grows our online presence, and boosts brand awareness.

Key Responsibilities
  • Trend Research: Conduct thorough research on the latest trends and audience preferences to stay ahead of the curve and ensure our content remains relevant.
  • Content Creation: Create and publish high-quality, engaging daily content across multiple social media platforms, including print and digital channels.
  • Performance Monitoring: Continuously monitor content performance using SEO and web traffic metrics to identify areas for improvement and optimize our strategy accordingly.
  • Team Collaboration: Work closely with cross-functional teams to maintain brand consistency and ensure seamless execution of our social media strategy.
  • Customer Engagement: Engage with followers, manage customer reviews, and provide exceptional customer service to foster a positive online reputation.
Requirements and Skills
  • Experience: 6+ years of experience in a related field, preferably as a Media Strategist.
  • Strategic Thinking: Proven strategic thinking, planning, and execution skills to develop and implement effective social media strategies.
  • Copywriting Skills: Strong copywriting skills to craft compelling content that resonates with our target audience.
  • SEO Knowledge: Understanding of SEO principles, keyword research, and Google Analytics to optimize our content and improve online visibility.
  • Online Marketing Channels: Familiarity with various online marketing channels and strategies to leverage their potential.
  • Communication Skills: Excellent communication skills to collaborate effectively with internal stakeholders and external partners.
About PSG Institutions

The PSG & Sons' Charities Trust is a reputable educational institution established in 1926 with a noble vision of providing education to the needy and enhancing economic prospects of local communities. With 25 Educational Institutions in Coimbatore, we offer a wide range of programs and services to support academic excellence and community development.



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