Senior Social Media Marketing Strategist
1 month ago
About Whizlabs
Whizlabs is a leading online training platform that offers certification courses and practice tests for IT professionals. Our mission is to provide high-quality education and help individuals achieve their career goals.
Job Overview
As a Senior Social Media Specialist at Whizlabs, you will play a pivotal role in building our brand presence, driving engagement, and growing our community across social media platforms. Your primary responsibilities will include creating, curating, and managing high-quality content aligned with our brand voice and business goals.
Key Responsibilities:
- Create and manage high-quality content for social media platforms
- Develop and execute social media strategies to grow followers and increase engagement
- Monitor industry trends and social media platforms for relevant topics and create timely posts
- Plan and manage social campaigns, including paid promotions and influencer collaborations
- Track performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social and optimize efforts based on data insights
- Collaborate with marketing, design, and product teams to align social media strategies with broader campaigns
- Engage with followers, respond to queries, and manage community interactions to maintain a positive brand image
Required Skills & Qualifications:
- 4-6 years of experience in social media management, ideally in the EdTech, SaaS, or digital education space
- Strong knowledge of social media platforms, including Instagram, LinkedIn, Twitter, Facebook, and YouTube
- Proven track record of managing and growing business accounts
- Excellent creative and copywriting skills with the ability to craft engaging posts
- Experience with analytics tools and paid advertising platforms
- Prior experience in community management and running influencer campaigns is a plus
Desired Skills:
- Strong content creation and analytical skills for social media optimization
- Excellent communication and creativity for impactful campaigns
- Project management abilities and adaptability to trends
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