Digital Marketing Strategist
1 day ago
We are seeking a seasoned PPC Specialist to spearhead our clients' social media advertising campaigns, leveraging expertise in Facebook, Instagram, and video advertising to deliver measurable results.
Key Responsibilities:- Campaign Strategy: Develop and execute comprehensive social media advertising strategies for clients in the FMCG, SaaS, and product-based sectors, aligning with their business goals and target audiences.
- Platform Expertise: Utilize in-depth knowledge of Facebook, Instagram & Twitter advertising, including ad formats, targeting options, bidding strategies, and ad creative best practices.
- Video Advertising: Create and optimize video advertising campaigns across social media platforms, ensuring engaging and effective video content that drives conversions.
- Budget Management: Manage advertising budgets effectively, optimizing campaigns to achieve maximum ROI and ensuring efficient allocation of resources.
- Analytics and Reporting: Regularly monitor campaign performance, analyze data, and generate insights to make data-driven recommendations and adjustments for continuous improvement.
- Ad Creative: Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience and align with client branding.
- Competitor Analysis: Stay up-to-date with industry trends, competitive landscape, and emerging technologies to provide strategic recommendations to clients.
- Client Communication: Maintain strong client relationships by providing clear, insightful campaign updates and performance reports, as well as proactive recommendations for optimization.
- Testing and Experimentation: Implement A/B testing and experimentation to refine ad strategies and identify opportunities for improvement.
- Education: Bachelor's degree in Marketing, Advertising, or a related field.
- Experience: 5-6 years of hands-on experience in social media advertising, with a strong focus on Facebook, Instagram, and video advertising.
- Proven Track Record: Proven track record of managing successful PPC campaigns for FMCG and product-based clients.
- Skills: Proficiency in using advertising platforms such as Facebook Ads Manager and Instagram Ads. Strong analytical skills with the ability to interpret data and generate actionable insights.
- Salary Range: $80,000 - $120,000 per annum (dependent on location and experience).
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