Digital Marketing Strategist
11 hours ago
Salary: $50,000 - $60,000 per annum.
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at SBS HR. As a key member of our marketing department, you will play a crucial role in developing and executing strategies to promote our services effectively.
About the Role- This is a full-time position that requires a minimum of 2 years of experience in digital marketing for IT training institutes.
- Your primary responsibility will be to generate leads and convert them into paying customers through proactive appointment generation, relationship building, and fieldwork.
- You will work closely with our sales team to ensure a seamless transition from lead generation to conversion, providing necessary support and insights.
- In addition, you will contribute to the development of marketing collateral, presentations, and other materials to effectively communicate our value proposition.
- You will also maintain accurate records of marketing activities, performance metrics, and relevant market feedback to assess the effectiveness of our marketing strategies.
- Proactively identify and approach colleges to secure appointments for workshops and seminars conducted by our institute.
- Develop and maintain strong relationships with key decision-makers in colleges to facilitate collaboration and partnership opportunities.
- Conduct extensive fieldwork to promote our offerings, ensuring a visible presence in the target market.
- Stay abreast of industry trends, competitor activities, and college requirements to tailor marketing strategies effectively.
- Assist in planning and executing marketing events, including workshops, seminars, and other promotional activities.
- Bachelor's degree in marketing or a related field.
- Minimum 2 years of working experience in digital marketing for IT training institutes, with a successful track record in lead generation and conversion.
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