Brand and Marketing Leader

1 day ago

Delhi, Delhi, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title:

Brand and Marketing Leader

Key Responsibilities:
  • Develop and execute comprehensive brand strategies aligned with the organization's vision.
  • Ensure consistency across all marketing, retail, digital, and PR activities.
  • Collaborate with product development, perfumers, and design teams on new fragrance launches and limited editions.
  • Oversee packaging design and product presentation to meet luxury standards.
  • Partner with digital, PR, and creative teams to develop compelling campaigns across all media platforms.
  • Manage content creation for product storytelling, seasonal campaigns, and influencer/celebrity partnerships.
  • Coordinate brand events, press launches, and exclusive client experiences.
  • Work closely with retail and merchandising teams to ensure a seamless customer journey.
  • Implement in-store visual merchandising guidelines and brand training for sales staff.
  • Monitor consumer feedback and CRM insights to optimize customer engagement and retention.
Performance Metrics and Budgeting:

Define and track KPIs to measure brand performance, awareness, and sales impact. Manage resources effectively across projects.

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