
Digital Marketing Leader
3 days ago
Digital Marketing Leader
About the Role
We are seeking a highly skilled and experienced Digital Marketing Leader to drive our growth, retention, and long-term brand impact. The ideal candidate will own and execute high-scale ad campaigns and retention funnels across Meta Ads, Google Ads, WhatsApp, and Email Marketing.
Key Responsibilities
* Lead end-to-end performance marketing strategy and execution
* Own and optimize ad budgets to deliver on ROAS, CAC, and revenue targets
* Build and scale retention funnels
* Analyze performance data, identify insights, and continuously improve campaign efficiency
* Collaborate with creative and product teams to design high-impact campaigns
* Mentor and lead a small team, driving performance marketing as a key growth function
Requirements
- 67+ years of experience in fashion performance marketing, with at least 2 years in a leadership role
- Deep expertise in Meta Ads, Google Ads, and Retention Marketing (Email/WhatsApp)
- Proven ability to manage large monthly budgets and deliver measurable results
- Strong analytical skills; hands-on with tools like GA4, GSC, GMC, Ads Manager, Whatsapp API, Mailchimp, etc
- Experience in fashion, apparel, or D2C/e-commerce is required
- Full-time availability with on-site presence (Delhi), 6 days working
What We Offer
* Competitive salary and benefits package
* Opportunity to work with a leading fabric sourcing platform
* Collaborative and dynamic work environment
How to Apply
Interested candidates can apply directly here or share their CV with the subject line Digital Marketing Leader Application
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