Senior Digital Media Planner

4 days ago


Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000
Media Campaign Strategist

We're looking for an experienced Media Campaign Strategist to join our team. This role involves developing and implementing data-driven media plans that meet our clients' objectives.

The ideal candidate will have a strong track record in full funnel media campaigns, with expertise in media planning, strategy, and execution.

Responsibilities:

  • Develop comprehensive media strategies aligned with client objectives.
  • Define audience segmentation and targeting strategies.
  • Allocate budgets effectively and set up, monitor, and optimize ad campaigns across multiple platforms.
  • Conduct A/B tests to improve campaign performance and ad creatives.
  • Utilize GA4 for comprehensive campaign tracking and insights.
  • Generate detailed performance reports with actionable recommendations for clients.
  • Work closely with internal teams to align messaging and campaign objectives.
  • Communicate effectively with clients, providing updates and insights regularly.

Requirements:

  • 3-4 years of hands-on experience managing full funnel media campaigns.
  • Proven expertise in media planning, strategy, and execution.
  • Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  • Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  • Ability to analyze large datasets and derive actionable insights.
  • Strong organizational skills and ability to manage multiple campaigns simultaneously.
  • Excellent verbal and written communication skills.

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