Senior Media Strategist

8 hours ago


Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 30,00,000 - ₹ 40,00,000

Senior Media Planner Job Description

As a senior media planner, you will be responsible for collecting and analyzing market data to identify target audiences and understand their behavior and habits. This includes developing performance and data-driven strategies for current clients, as well as pitches, and creating cross-channel media plans covering SEM, paid social, programmatic, and affiliates.

You will allocate budgets and monitor costs, developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution, and cross-channel conversion analysis. Additionally, you will adopt a test-and-learn approach to campaign optimization across all accounts.

Key Responsibilities:

  • Collect and analyze market data to identify target audiences and understand their behavior and habits.
  • Develop performance and data-driven strategies for current clients, as well as pitches.
  • Create cross-channel media plans covering SEM, paid social, programmatic, and affiliates.
  • Allocate budgets and monitor costs.
  • Develop a robust measurement and analysis approach across the agency with a focus on ROI, attribution, and cross-channel conversion analysis.
  • Adept a test-and-learn approach to campaign optimization across all accounts.

Qualifications:

  • Strong analytical skills and attention to detail.
  • Ability to develop and implement effective media strategies.
  • Experience working with data and analytics tools.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and prioritize tasks effectively.


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