Senior Digital Media Director

3 weeks ago

Mumbai, Maharashtra, India R K SWAMY Limited Full time
Job Description

Key Responsibilities:

- Develop and lead end-to-end digital media strategies aligned with overall brand/business objectives.
- Integrate paid, owned, and earned media into a cohesive digital ecosystem.
- Oversee annual digital media planning and budget allocation.
- Lead execution of multi-channel campaigns (Google Ads, Meta, LinkedIn, Programmatic, etc.).
- Supervise performance media, influencer programs, content amplification, and native advertising.
- Ensure campaigns are optimized in real-time for maximum ROI.
- Manage and mentor a team of digital media planners, buyers, and analysts.
- Provide training on emerging tools and best practices.
- Use data tools (Google Analytics, Adobe, etc.) to evaluate campaign effectiveness.
- Present insights, dashboards, and strategic recommendations to leadership and clients.
- Liaise with media agencies, publishers, and platforms.
- Stay ahead of digital trends, algorithm changes, and platform updates.
- Test emerging platforms (e.g., TikTok, OTT, CTV, audio streaming) for relevance and scale.

Key Skills

- Strong knowledge of media platforms including Google Ads, Meta, LinkedIn, DV360, YouTube, and programmatic DSPs.
- Proven experience in performance marketing (ROI, CAC, CPL, CPA, etc.) and brand awareness campaigns.
- Excellent stakeholder management and presentation skills.
- Experience in managing cross-functional teams and agencies.
- Proficiency in analytics tools (Google Analytics, Google Data Studio, Tableau, etc.).
- Up-to-date with MarTech tools, attribution models, and cookies/privacy trends.

Location: Mumbai

Experience required: 10-15+ years in digital media, with a focus on media planning, buying, and analytics.

Industry: Service Industry

Interested candidates share your CV at [Confidential Information]

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