
Senior Brand Planner
4 weeks ago
Senior Brand Planner (3–4 years)
Location: Mumbai
Experience: 3–4 years in brand or strategic planning
Key Responsibilities:
- Own strategy for key brands across pitches, campaigns, and long-term brand building
- Lead primary/secondary research and audience segmentation work
- Write sharp creative briefs based on cultural and consumer insight
- Collaborate with creatives and business teams to land powerful campaign ideas
- Mentor junior planners and participate in new business pitches
You Bring:
- 3–4 years of strategic planning experience across mainline and digital formats
- Strong storytelling, deck-building, and presentation capabilities
- An instinct for consumer behavior, digital culture, and platform-native thinking
- Experience working on at least 2 large, insight-led campaigns
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